Short rotating videos: showing colour, brilliance, inclusions, and size

Still photographs are essential; short rotating videos close the gap for remote wholesale buyers. Our content format for video focuses on four things retailers actually need to judge.

Colour in motion

A slow rotation shows how hue and saturation shift as light moves across the crown. Watch for:

• Colour that stays appealing through a full turn
• Zoning that only appears at certain angles
• Differences between daylight-balanced and warmer light when both are provided

Brilliance and life

Video reveals return of light better than a single flash still. Look at:

• Sparkle across facet junctions
• Dark extinction zones that dominate the face-up view
• Windowing through the pavilion

Inclusions you should expect to see

Honest video does not hide the stone’s character. Fine silk, crystals, or fingerprints that are part of a natural gem should be visible enough that loupe inspection later does not surprise you. Major damage should never be cropped out of frame.

Size and scale

Every clip should give a sense of scale — millimetre reference, hand for context, or on-screen dimensions matching the lot notes. Size mistakes are costly once mounts are ordered.

How buyers should use these clips

1. Compare multiple lots under similar video conditions
2. Pause on inclusions and girdle areas
3. Match the clip to written carat, dimensions, origin, and treatment notes
4. Enquire on WhatsApp with the exact lot reference shown in the video

This video format is part of our content engine for search and sales: it helps buyers evaluate from a distance while keeping disclosure clear. Ask us for rotating footage when you shortlist stones from the collection.